For many people, the word networking strikes fear into their hearts. If this is how you view your networking, read on..

When asked about networking, most people will immediately think;

• Who wants to meet me anyway?
• What do I say?
• Will it take a lot of time?
• Won’t I end up getting referrals for strange people I have never met?

That’s not to mention the dry throat, trembly knees and nerves.

Unfortunately, which ever way you look at it, business networking is the new way to do business.

Here’s why

Cold calling is labour intensive, needs a thick skin and is downright hard work.

Direct mail is expensive. You might spend thousands on your brochure and printing and be pleased at 2% response rate. (This means that 98% of people ignored you).

It’s an old saying but a true one that “people buy people” and to get your goods and services to market, you need to get out there and meet people.

Learning how to network doesn’t come easy for many of us. Talking to strangers is socialised out of us these days.

Going on a training course run by a networking “guru” is likely to be very expensive and time consuming.

The new Sharp End Training “business networking course” will give you a structure approach to your networking.

It walks you through the different kinds of network and how to prepare for each one.

The course takes you through how you can prepare yourself mentally and make sure your offer doesn’t get lost in the networking abyss.

You will learn

• 3 Essential networking Do’s
• 6 Absolute networking Don’ts
• How to (politely) start and end a conversation
• Deadly networking sins to avoid
• Why food and drink can spell disaster for your networking

What’s more – the training is available free – for Sharp End Training weekly update subscribers who sign up before 5.00PM (UK Time) Tuesday 9th June 2009

You can sign up below for free priority access.