The phone rang the other day and the first sound that I was not the main centre of the callers attention was the general office drone in the background and the fact that the caller finished a conversation in progress before speaking to me.
“Hello, I am from XYZ^%£!”*&^, How are you today?” (I don’t know much about cold calling but I am guessing that the “How are you today” was a crude way to try and build empathy.
“The purpose of this call today is to gather information about your business”
(Oh right, so you ring me out of the blue and you tell me what the purpose of the call is. Do you know the difference between pull marketing and push marketing?)
“Can I take the business name?”
“Umm well you just rang me – don’t you know?”
The caller then proceeded to requesting information, (much of it publicly accessible) which is a lot to be asking straight off the bat with no obvious benefit to me the recipient.
“Now the purpose of this call is to help you get unwanted sales and marketing calls”
“You mean like you ?”
“You mean unwanted calls like yours?”
“Well you ring me up out of the blue and start to sell to me”
“Oh I am not selling, I am promoting”
“There is a difference?”
“Well sorry I know you have a list of numbers to call but you are doing a good job of showing how to annoy people on the phone. Can you you remove me please?”
She hung up on me – result..