It’s kind of hard to be objective because the show has to cram so much into 55 minutes.

Introduce the characters, pay sufficient reverence to Sralan (sorry Lord Sugar) and the current economic climate, provide entertainment and ultimate have someone fired (although technically, they don’t actually work for him).

As if working a 17 hour shift with complete strangers is bad enough – 17 hours with strangers who all seem to communicate by shouting is a true baptism of fire.

All of this (the task) portion has to be edited into a 25 minute slot for the show.

Even I, the viewer, felt bewildered by the fast moving nature of the show.

Just a couple of observations -

1. I have never met a manager yet who says “This is my management style…”

Most good managers just get on with it.

2. Lord Sugar’s observation that an entrepreneur is not something that you call yourself, it is a label other people give you was a little nugget left in by the producer.

3. My son was slightly surprised that people were working (and cutting meat) and 3:40am.

So the Laws of the apprentice were proved correct again – the project manager on the losing team on the first week was fired.

The viewer was left to get their breath back and I for one didn’t a watch the BBC2 show straight afterwards because I felt I needed a breather.

The only other thing is the low key debut of Karren Brady although Nick Hewer was on form without even saying much at all.

Business guru Sir Gerry Robinson, ex-head of (amongst others) Granada TV and Coca Cola (Europe) seems to be spending his retirement doing TV shows on ‘dysfunctional business’

(His  “I’ll show them whose Boss” was followed by the superb “Can Gerry fix the NHS”).

Last nights episode (the first in a 3 part series), featured, two independent Breweries who were days away from closing their doors.

Both parties stood to lose everything they had including the houses they lived in.

As one party put it “We will just lock up, put a chain around the gate, put the keys through the letter box and walk away.”

The Breweries were to be visited by Gerry and after he had looked around and talked to the owners and his usual tactic of going straight to talk to employees, he would make the decision of whether or not to invest (supposedly using his own money) in one or both Breweries to save them from going under.

The first Brewery owned by the establisher and his partner of 4 years, had actually stopped brewing when Gerry arrived. They had run out of hops and were unable to afford any more.
The head brewer cracked

“We couldn’t actually organise a ‘piss up in a brewery’ because we’d have nothing to drink.”

The second Brewery jointly established by a husband and wife team had a problem with their ‘management control’ systems. The owner did not actually know which of his award winning beers were making money and which of the least profitable to drop.

In both cases there was a management problem which, after thinking it over and having discussion with all concerned, Gerry suggested that the ladies of both establishments take charge for a temporary period of time.

At the first brewery this was met with disdain by the aforementioned Head brewer with

“Is that the best you can come up with?”

To say that to such a man with such distinguished business mind as Sir Gerry was disrespectful to say the least and he said to him

“If you worked for me, you would probably get a slap for that”

and went on to explore the possibility that  the guy might possibly want the business to fail.

His answer to this was that “turning up every day expecting the gates to be locked and you be out of a job might be likely to make you a bit cynical”

As it turned out, both women were very adept at the job and quickly diagnosed some of the problems.

The first Breweries biggest problem seemed to be in sales. It had been generally understood that the sales rep. was up to the job but he was in fact trying to sell the beer too far away – making logistics a problem and his selling technique meant that he probably required some in-house training.

He totally misunderstood the request from a re-seller, to take a look at the brewery and its beer, believing it to be a request for a tourist visit.

“Yes give us a few weeks notice and there will be a small charge.”

Fortunately the new manager had chosen to shadow him and actually made the pitch.

Finally at the end of the programme Sir Gerry had to make his big decision. Which would he choose to save?

In fact he chose both Breweries and left with as a majority shareholder in both businesses.

The voice over at the end told how well they were doing.

Good TV – with no shouting and stamping around by anyone as in The Apprentice.

Next week – Pies and Pasties….