It seems to be the 21st Century equivalent of a WEBMASTER.

To be quite honest, I have thought very little of it and tried to tune it out. I am often propositioned by people at networking events and online by people wanting to “manage my twitter campaign”

Huh?

At my age, being propositioned about anything is something of a novelty – but to manage my twitter campaign?

I often wonder if these are the people who really wanted to be adwords consultants a couple of years ago but were either never smart enough or just missed the boat. (And yeah – adwords is REAL money…)

However, just recently I get a facebook friend request from someone who says in her introductory message (sending such a message is a step in the right direction…)

“Hello Jonathan

blah de blah be my friend blah boring blah

And I am also a social media consutlant”

Did you spot the spelling mistake?

Or maybe it was just a typo – who cares – the point is, consultants should really know how to spell the word consultant.