Management — 21 May 2009

A bit of a hum-drum episode last night.

A variation on the “buy from wholesalers-sell to the public” task which has been repeated at least once in each series. This variation was baby and mum-to-be related and the “pitch” was at the Earls Court baby show.

It’s hard to say which of the products was the “least worst” and they included

  • A cardboard box cot
  • A pair of high heeled shoes for babies that can’t actually walk
  • A handmade wooden rocking horse selling at £1500 or more
  • A “scrum cap”  to stop toddlers hurting themselves (how long before these are compulsary at nursery schools?)
  • A blow up paddling birthing pool

Suralan promoted the two parents as Project Managers – Lorraine and James

Unfortunately, Lorraine allowed herself to be “sold” to with the one hand collapsable pushchair which she spent the rest of the task wrestling with. However, the idea of one “big ticket” item and one “impulse” item (the skull cap) was sound.

Unfortunately, James and his chums were brow beaten by Debra into going for the rocking horse and the birthing pool. These seemed like the “odd couple”.

We, the viewer, had learnt earlier that only 2.2% (not 2%!) of women actually use birthing pools so based on that logic, only 2 out of 100 visitors were likely to be a prospect anyway…

As for the rocking horse, the logic seemed to be that they only needed to sell one for it to be a good choice.

There is an old saying that says

“If you need to know the price, then you can’t afford it”

Well, they showed the price and still nobody bought it.

Victory to Lorraine’s team and their treat was to have an audience with the cartoonist Gerald Scarf and have a caricature drawn.

And so, as Suralan pointed out, it was fourth time up in the boardroom for Ben, Debra and James.

Either of them (or all of them) could have gone and it is hard to see any of them surviving much further.

The ultimate winner must still surely come from Kate, Howard, Lorraine or Yasmina but next week, one of my favourites – the shopping channel task and one slip there could spell disaster.

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