As the Apprentice moves on in weeks, so the tempo rises. There are fewer cars to take the candidates around from to place. Everyone has a seat in the boardroom and there is no place to hide.

And that includes Margate…

A creative task this week where the teams had to re brand the town of Margate, produce a poster and leaflet campaign and make presentations to marketing and tourism experts and residents and officials of the town itself.

Both teams seemed to ignore the existing work done to regenerate the town

Further details here http://en.wikipedia.org/wiki/Margate#Tourism

The choices of the teams were the traditional family bucket and spade holiday and promoting Margate as a gay alternative to Brighton.

Both teams opted to divide in half and send an “away team” of two to Margate and two to remain in London.

Not sure why Ben continually made the frame shape with his thumbs and forefingers. I don’t think I have ever seen a “real” photographer do that… His attempts at “maunfactured” fun on the beach in red braces and shirt and tie made me laugh out loud.

Anyway, that’s not half as much trouble as the other team were having.

Without a creative bone between them (maybe apart from Howard), they created a poster and leaflet that looked like a group of GCSE Business Studies students had it using Microsoft Publisher (1995 version!).

And to not finish it – and then say it was to sell advertising space to local businesses – is probably the most buttock clenching embarrassing thing I have seen on The Apprentice for at least errr… two weeks….

In the end Mona did appear a bit of a lightweight and I am suprised Suralan didn’t fire both her and the waspish Deborah.

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